BE DISCOVERED. GET BOOKED
The MNT Membership is a marketing ecosystem for consistent visibility from high-intent couples
We're Melissa + Ben
Husband and wife. Mum and dad. Party starters. Business partners. Best mates since 1999. And the founders of Make New Traditions (formerly The Un-Wedding)
Like many of you, we built our wedding business from the ground up — working long hours, pouring everything we had into it, doing all the things we were told would lead to success. And yet… being consistently discovered, booked by aligned couples, attracting our dream clients? That part still felt hard.
So we built what we couldn't find.
What started over a decade ago as one of the very first curated online wedding supplier directories — The Book of Love — became the beating heart of MNT's marketing ecosystem, along with our immersive event — Make New Traditions: Live.
Suppliers can access the ecosystem by joining our annual membership. Becoming an MNT Member is more than a directory listing. It's designed to help modern wedding businesses be discovered, and generate high-intent leads all year round, instead of relying on algorithms, crossed fingers, and good vibes. The MNT Membership gives you access to our couples online, and in-person — in the most accessible, affordable way we've ever offered.
Over the last decade, we've helped hundreds of members (many who've been with us since day one) move from quiet seasons and unpredictable bookings to full calendars, steady enquiries, and dream-brief clients who truly value their work.
The BOL has been pivotal to my business. A good 60% of my bookings are down to being in the BOL. My business is niche, IRL and not off the shelf. Being part of Melissa’s black book, as I like to name it, is perfect for my business.
Live Illustrator
- member since 2021
It’s no exaggeration to say that being in the Book of Love has paid for itself many times over. And not only that but I’ve connected with the nicest, coolest couples, whose creative briefs have prompted me to do some of my best work.
Signage
- member since 2017
I’ve booked an amazing wedding through the directory. Dream clients, amazing venue, pretty much giving me creative freedom and booked within less than 24hrs of sending my quote. I think they are booking other suppliers they found from the directory too. They loved how it felt curated, with hand picked creative small businesses. Just thought I’d share their feedback.
Florist
- member since 2019
APPLY TO JOIN THE MEMBERSHIP TODAY!
Takes 2 minutes, and you'll hear back within 48 hours
Essential Membership
All memberships are on an annual subscription basis. Cancel or renew at the end of your 12-month term.
All prices are VAT inclusive.
£399
Or 3 x monthly payments of £149
Rising to £499 in 2027 — join now, and your rate is grandfathered for life.
Think of your marketing like a glass of wine 🍷
What's included in your MNT Membership:
🪩 Access to the MNT Membership hub for everything you need to get the most out of your membership including:
The MNT Lead Tracker (worth £49) — track your enquiries, follow up effectively, and understand exactly which marketing efforts are converting
Useful articles
Video workshops
🪩 A beautiful, bespoke-built listing in the Book Of Love directory, to show your business off at its best - optimised for SEO to accelerate discovery
🪩 Association with a trusted directory that has outperformed many other directories
🪩 Priority at Make New Traditions: Live — our larger format flagship event. Members get 50% OFF their space
🪩 Alignment with a trusted brand and an ethos that couples already love
🪩 50% OFF advertising and campaigns on the Make New Traditions platform
🪩 Preferential features on the Make New Traditions platform
🪩 Access to our supplier referral program, so you can earn money from recommending us
Just assessed our marketing efforts in the past year and thought I'd share that out of all the major wedding directories we are listed on, your's has far outperformed all of them in giving us bookings and site visits etc
Audio Guest Book Hire
Just thought I'd say, I joined 3 directories and your's has been by far, the most successful. 6 sales so far.
Accessories Brand
When you book TWO weddings that came from the Book Of Love in one night!
Photographer
APPLY FOR MEMBERSHIP TODAY
Takes 2 minutes, and you'll hear back within 48 hours
Essential Membership
All memberships are on an annual subscription basis. Cancel or renew at the end of your 12-month term.
All prices are VAT inclusive.
£399
Or 3 x monthly payments of £149
Rising to £499 in 2027 — join now, and your rate is grandfathered for life.
Frequently Asked Questions:
What is your refund policy?
All MNT Memberships are non-refundable. This is because your listing is built by hand specifically for your business, and your membership benefits are available to you from the moment you join.
When your membership is due to renew, we'll send you a reminder email giving you plenty of notice to cancel, renew, or update your payment details before anything is taken. We'd always rather you stay, but we want the process to feel straightforward either way.MNT takes no responsibility in the event that members unsubscribe from emails containing important information regarding their subscription. Nor do we take responsibility for unread emails, or emails that go to spam.
What is your cancellation policy?
Your membership runs for 12 months and won't renew without warning — we'll email you ahead of your renewal date so you're never caught off guard.
If you decide not to continue, simply cancel before your renewal date and nothing further will be charged. We recommend staying subscribed to our emails so you don't miss your automated reminders — but if you're ever unsure about your renewal date, just drop us a message and we'll check for you.
Am I guaranteed to get bookings?
No one can guarantee bookings — and we are transparent about that.
This is why we try to keep the investment low and only represent businesses that we think our couples will love.
Over 50% of our members renew year after year, and many report a strong return on investment, which you can see from our social proof.
When does my membership begin?
Your 12 month membership term begins as soon as payment has been made. You gain access to all of your membership benefits and the membership hub with immediate effect.
Do I have to book all the other services available to members?
No. Once you become a member, you will have access to all opportunities and marketing options/discounts withing the MNT platform. You can use them as little or as often as you like within your 12 month membership.
Am I guaranteed to get a space at MNT Events?
Due to the curated nature of our live events, and the ridiculously low members' rate, we can't guarantee space at our events. As always, we will prioitise our members over outside applications and categories will be capped. We will continue to run our events in Spring and Autumn, and if you want to secure a space, time will be of the essence when applications are released.
Do I need to build my own listing?
No! All of our listings are bespoke-built, by a human (Ben) This ensures the best quality and optimisation for you and for our platform. It also makes your life a little easier - you have enough to think about! Upon signing up - you'll receive simple instructions for what we need.
How will I know if my listing is working?
As an MNT Member you'll have access to the MNT Lead Tracker — our exclusive tool designed specifically to help you track where your enquiries are coming from and follow up effectively. It's one of the most practical things we include in your membership and members tell us it's transformed how they manage their leads.
Beyond the Lead Tracker, you can also monitor referral traffic from MNT through your own website analytics or Google Analytics — this shows you exactly how many people are clicking through to your site from your Book of Love listing.
It's also worth noting that not every couple will contact you directly through the directory. Many use the Book of Love as a discovery tool — finding you here before heading off to research you further. This is why tracking your enquiry sources matters. The simplest way to do this is to ask — add a "how did you find us?" field to your own contact form so you can see which of your marketing efforts are converting into real bookings.
Who is responsible for the images and content in my listing?
You are. By submitting content, you confirm that you own it or have permission to use it. MNT accepts no responsibility for copyright or usage disputes, and we will remove content that is unsuitable or inaccurate.
Do you charge extra to be shown in different locations?
No. Unlike many other online directories, we don’t charge more for wider visibility. Every supplier listing has an equal chance of discovery, no matter where you’re based. If you wish for your listing to appear in more than 1 category - there is a 50% surcharge because we do not duplicate listings - all listings are built from scratch and optimised individually.
Do you take commission from bookings?
No. Any bookings or revenue you generate from your membership is 100% yours to keep.
Is my membership a business expense?
Yes! Your MNT Membership is a legitimate business marketing expense.
Who is the MNT Membership for?
The MNT Membership is designed for UK and Ireland-based, modern wedding suppliers whose products or services are aimed at modern couples.
To be a member, you must provide high-quality imagery that reflects your brand and appeals to modern couples. You must also align with our values - Inclusivity, Creativity, and Authenticity.
If you’re unsure whether your business is a good fit, please email melissa@make-new-traditions.com and we’ll happily advise.
What if I only want to join the Book Of Love Directory?
The MNT Membership is the same price as the Book Of Love listing, so you can still join and choose not to use your other membership perks!
Will I be featured on MNT's Instagram?
We love showcasing our members and actively encourage you to tag us in your best photos for a chance to be featured.
Please note: features on Instagram are not guaranteed because we have a paid service for our members where this can be booked specifically to help shine a light on any new offers/products etc that you are working on.
We only share imagery that aligns with our brand and that we think might perform well on our feed.
Where can I find your T's & C's?
You can read the full Terms & Conditions HERE